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Shormila Shormi
01 de ago. de 2022
In Fórum de negócios
Shanghai, which is raining heavily, can't resist the enthusiasm of users at station B. In just 10 years, Station B has grown from a small broken station to a large platform with monthly active users of over 100 million, once again letting the public see the greatness of China's Internet users. However, for Chinese Internet users, there is another platform that cannot be ignored, and that is Baidu Tieba. Recently, according to public phone number list data, Tieba currently has 1.5 billion registered users, 3.5 billion daily page views, and 70% of users belong to the post-90s generation. Tieba is still the largest Chinese community in China and is still loved by many Internet users. Why can a post bar that has been in development for 16 years still attract young people? This may be related to the genes that Tieba has in its bones. Tieba is naturally the creator of Chinese Internet pop culture. Baidu Tieba is the creator of Chinese Internet pop culture Objectively speaking, since 2003, Tieba has been the creator of Chinese Internet pop culture. In particular, the emergence of Li Yiba, the emperor bar, has made the post bar culture more and more popular. The shock brought about by "The Emperor's Expedition with No Grass" seems unbelievable now. Many people still remember that after one Tieba celebrity appeared one after another, the popular atmosphere of Internet culture was formed in Tieba on a small scale. When a fictional character like Jia Junpeng became popular, it once became a benchmark for Internet performance art. "Jia Junpeng your mother called you home for dinner" also quickly became an Internet buzzword.
Baidu Post Bar: How should the creator of Chinese Internet pop culture embrace the new era?
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Shormila Shormi

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