Adjust keyword bids 08:33 Keyword report 10:42 Ad copy 12:57 Quality score 14:46 Conclusion Video transcription If you want to effectively optimize your Google Ads campaign, it is of the utmost importance not to lose sight of the goal of your campaign. Hi! I'm Ewoud and in this video I would like to show you a little more about how to optimize your Google Ads campaign in the basics. Optimize Google Ads search campaign In order not to make it too complicated, I will limit myself to Google Ads search campaigns in this video, in other videos we will also cover Google Display campaigns and Video You tube campaigns in the future.
So keep following us if you're interested in that. So in this video the basics and with that I would like to talk about optimizing your bids on keywords, the search terms report and you phone number list are optimizing your ads. Google Ads campaign, it is very important not to lose sight of the goal of your campaign. In fact, the individual campaigns can also have individual goals. Just think of promoting transactions, online sales, obtaining lead requests via the website, but also of course increasing your brand awareness or branding. By the way, if you want to know how to set up a Google Ads campaign again.
You can watch my earlier video – above the image – where I explain it step by step. By the way, if you use Google Analytics 4, I advise you to also watch the video of my colleague Fabian, who explains everything about linking Google Analytics 4 to your Google Ads account , also in the picture above, of course. to be found again. Automatic bidding strategies Okay, the bids. This is the way to control your ad visibility versus cost. There are several automatic bidding strategies available within Google Ads that help the system to determine the ideal bid for your keyword.