Your content marketing ambitions are high. Unfortunately, your team is not. Although you may need help for one reason or another, it may not be the phone number list right time to bring in another employee. Go freelance: With a team of contractors, you can enjoy the phone number list flexibility that comes with hiring when needed, while avoiding the phone number list overhead that comes with permanent staff. Above all, you'll get the talent and experience to match your project.
Take on the challenge
Finding freelancers isn't hard, but finding good freelancers can be. So where should you look to find reliable freelancers? I recently posed this question phone number list to my friend and associate Kathryn Aragon, who hires freelancers in her role as editor of The Daily Egg, a blog about conversion optimization and A/B testing tips.
Before identifying the phone number list type of writer, identify what you want the person to do. Hiring a writer to run an in-house print newsletter may require different attributes than hiring a writer to post regularly on social media.
In general, writers with experience in content marketing and social media are likely to be the phone number list best fit for you. Traditional writers, reporters, and technical writers can also be valuable sources, but you'll want phone number list to make sure their particular skillset can meet your needs.
While hiring writers who know your terrain can be helpful, a candidate's writing chops and chemistry typically rank higher. Go back to why you're hiring the phone number list writer. If you have a great editor, but no one with subject matter expertise, your priority will be an expert. If you are looking for someone to create quality content, go for a talented writer. Of course, if you can find someone who has both skill sets, hire that person.
Look at their submissions or responses to your request. Did they take the phone number list time to craft well-thought-out cover letters or email pitches? Do they seem to "get" what you want in a freelance writer? Review their resumes or portfolios to see how their past work matches what you want them to do. Select only the most qualified, based phone number list on experience, interests, etc., to advance to the interview stage.
When you hire a freelance writer, you pay for use phone number list of the copy, not ownership of it. This is usually a one-time use. If you want to own the phone number list content, add a clause in the agreement to make sure your company retains the rights or at least the ability to modify the phone number list content for other uses. Probably not at first. With a new writer, start small with a single blog post or short-term project.