What are the barriers of your buyer persona? On what basis does your buyer persona make decisions? Tip: Read all about the buyer persona on our knowledge page! Higher return on online marketing In short: work out your buyer persona as detailed as possible. That takes quite a bit of time and energy. But it certainly pays off. Because every next blog you write, every Facebook post you make or every video you record will therefore be better focused on the needs of your customer. And that also ensures that your online marketing is more targeted and successful.
Research by MarketingSherpa even shows that a marketing strategy with targeted personas leads to a 124% increase in sales leads. Success is in support The success of sessions Singapore phone number list you buyer personas stands or falls with the support you create for them within your organization: Involve your employees in the development of your buyer persona. face by adding a photo. Make sure that Sales, marketing and management departments support the buyer persona. You don't work out a buyer persona in an afternoon and you can't do it all yourself. In our buyer persona template we take a closer look at the elaboration of buyer personas. Curious? You can find the template here.
Big or small companies: almost everyone is into blogging these days. But what exactly is the added value of blogging? And why is it important for your online marketing? Five reasons: 5 reasons to start a blog | Bureau Bright 1. Your website is found better Blogs, just like other content, ensure that you are found better. For search engines such as Google, relevant content is the most important pillar in determining the search results. By blogging you provide unique content: content that cannot be found anywhere else. You broaden the range of keywords on which your website is found, because you address all kinds of different topics in your blogs.